To be or not to be..

Posted on March 1, 2010

Currently all BVG buses are being adorned with a new be.Berlin logo, part of the city’s current marketing campaign. This replaces the Brandenburg Gate logo previously used. Many Berlin transport enthusiasts are not happy with the new logo as they mistakenly imagine it to be another example of an anglicism creeping into everyday German. This is not actually the case, as be.Berlin is just a play on the international www. code for Berlin: BEBERL. Check out the be.Berlin campaign in English here!

I personally think the new logo is an improvement on the older Brandenburg Gate version. From a distance, the gate always looked like dustbins (trash cans) to me!

Storkower Straße, 10245 Berlin

The old and new logos, seen here at Storkower Straße

Click on photo to enlarge!

» Filed Under Berlin, Berliners, Buses, Transport

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